SUMMARY
The AAD Practice Management Center (PMC) is a centralized platform designed to help dermatology professionals navigate complex business, compliance, and patient communication challenges.
The campaign introduced the platform through a multi-channel rollout across print and digital—guiding members from awareness to deeper engagement with clear, structured messaging and easy-to-scan visuals.
I contributed to the execution of the visual system across direct mail, print collateral, and digital campaigns—ensuring consistency, accuracy, and production quality across a high volume of materials.
Design direction led by Nicole Torling.
American Academy of Dermatology (AAD)
Practice Management Center
INDUSTRY
Non-Profit, Medical Education
SCOPE
Multi-channel campaign production (print + digital)
Direct mail and long-form collateral
Digital campaigns (ads, email, web support)
Visual system application across formats
CAMPAIGN COMPONENTS
A multi-channel campaign combining print and digital touchpoints to introduce the Practice Management Center and guide members toward deeper engagement.
Direct Mail
introduced the platform, using clear messaging and visual hierarchy to make complex topics easy to understand.
In-House Ads/Flyers
reinforced key messages and drove awareness through bold visuals and concise, benefit-focused content.
Infographics / Icon System
consistent icon system and visual language applied across materials to simplify complex topics
Digital campaigns
extended the reach of the platform, using modular layouts and clear calls to action to drive traffic and engagement.
