SUMMARY
The American Academy of Dermatology (AAD) developed a series of public health campaigns to help people better understand how to prevent and detect skin cancer early.
Across multiple public awareness initiatives—including Who’s Got Your Back, the SpotMe® screening program, and the Play Sun Smart® campaign—the work focused on turning complex dermatology information into clear, approachable visuals across advertising, educational materials, and program communications.
The campaigns were designed to be direct, easy to understand, and accessible across different environments—from transit ads to patient-facing materials.
I contributed to the design and production of key campaign assets, helping bring a consistent visual system to life across multiple formats and environments.
Design direction led by Lori Schoenwetter and Jen Kloptowsky.
American Academy of Dermatology (AAD)
Skin Cancer Awareness Campaigns
INDUSTRY
Non-Profit, Healthcare, Public Health
SCOPE
Multi-channel campaign design and production
Public awareness advertising (transit + print)
Educational infographic system
Patient-facing materials (brochures, flyers)
Program report and data visualization
Public Awareness Advertising
High-impact visuals designed for transit and outdoor placements to communicate risk instantly through clear, memorable messaging.
Patient Education Materials
Educational materials were designed to guide individuals through self-examination and prevention steps, translating clinical information into accessible, easy-to-follow visuals.
Digital & Social Adaptations
Adaptation of campaign messaging across digital platforms to extend reach while maintaining clarity and consistency.
Program Reporting & Data Visualization
The Play Sun Smart® program report consolidated campaign outcomes and participation data into clear visual formats, supporting internal communication and program evaluation
