OVERVIEW:
I supported the visual execution of the American Academy of Dermatology’s Annual Meeting campaign—large-scale events focused on education, research, and professional connection within the dermatology community.
The 2017 Annual Meeting brought together 18,800+ registrants from 111 countries—at the time the fourth-highest attendance in AAD history—requiring a highly coordinated visual system across a large volume of materials and environments.
My role focused on applying and extending the established visual system across print, digital, and on-site materials—ensuring clarity, consistency, and usability across a high volume of assets and environments.
Design direction led by Nicole Torling.
American Academy of Dermatology (AAD)
Annual Meeting Campaign
INDUSTRY
Non-Profit, Healthcare / Medical Education Events
SCOPE
Event branding and visual system implementation
Large-scale environmental graphics and signage
Print materials (programs, agendas, badges, direct mail)
Digital campaign assets (email, web, display ads)
On-site materials supporting navigation and attendee experience
Core visual system used across all campaign materials.
Phase 1: Awareness
Early campaign materials introducing the event, location, and visual direction.
Phase 2: Advanced Registration
focused on driving registration through clear messaging and key benefits.
Phase 3: On-Site Experience
Mobile and print materials worked together to support scheduling, navigation, and on-site engagement
