SCOPE
Brand identity and visual system
Website design and content structure
Patient education and in-clinic materials
Social and digital content system
SUMMARY
Rooted is a modern women’s health clinic designed around integrative and functional medicine, offering a more personal, relationship-centered approach to care.
Unlike traditional clinical environments, the goal was to create a brand that feels calm, welcoming, and deeply human—helping patients feel seen, supported, and comfortable engaging with their health.
I developed the full visual identity and communication system, from brand and website to patient education materials and social content. The work focused on building trust through clarity, warmth, and consistency—creating a cohesive patient experience across digital and in-clinic touchpoints
Rooted Women’s Clinic
INDUSTRY
Healthcare/Wellness (Functional Medicine)
Brand Foundation
A calm, modern identity that builds trust and reflects a more personal approach to care.
First Patient Touchpoint
A welcome-to-practice brochure introduces the clinic and sets a clear, approachable first impression.
Digital Experience
A website that communicates services clearly and helps patients navigate information with ease.
Patient Education
Waiting room screen content designed to present key health topics clearly and support patients in real time.
Ongoing Communication
A flexible content system for social and digital platforms, supporting consistent and approachable patient communication.
Visual System
A cohesive visual system supporting every patient touchpoint.
A cohesive, human-centered brand designed to support patients at every step.
