an abstract photo of a curved building with a blue sky in the background

SUMMARY

Women in Business (WIB) is a graduate network at Santa Clara University focused on empowering women in leadership and career development. For their inaugural conference, I developed a cohesive visual identity and multi-channel campaign to support awareness, registration, and on-site experience.

The work included concept development, visual system creation, and execution across digital and physical touchpoints—ensuring a consistent and engaging brand presence from initial announcement through the event itself.

To support ongoing use by the internal team, the final brand system—including templates, color palette, and typography—was organized and delivered in Canva, enabling easy updates while maintaining visual consistency.