SUMMARY
The inaugural Women in Business conference at Santa Clara University needed a clear, modern identity to attract both students and professionals and drive early registration.
I developed and led the visual identity and campaign across digital, print, and on-site materials—creating a flexible system that felt energetic, credible, and easy to scale. The goal was to position a first-time event as established and compelling, while guiding attendees seamlessly from announcement through the on-site experience.
The final system was delivered as a set of brand guidelines and Canva templates, enabling the internal team to easily extend and maintain consistency across future materials.
Santa Clara University
Women in Business Conference
INDUSTRY
Non-Profit, Events, Education
SCOPE
Campaign identity and visual system
Digital campaign (email, social, landing page)
On-site experience (signage, badges, event materials)
Brand toolkit for internal team (Canva templates + guidelines)
Phase 1: Announcement
Phase 2: Registration
Multi-channel campaign across web, email, and social to drive registration and communicate key event details.
Phase 3: On-Site Experience
Cohesive visual system applied across signage, badges, and attendee materials to create a consistent event experience.
Visual Identity System
Core identity elements including color, typography, and graphic language developed for consistent use across the campaign.
